External daytime view of Cloth Hall Court with blue sky.


Well Met triumphant in third consecutive AIM Gold Accreditation

Well Met is delighted to announce that they have been awarded the prestigious Gold Accredited in Meetings (AIM) certification for the third consecutive time. The conferencing department’s newest venue, the Grade II listed Cloth Hall Court attained an incredible 97% pass rate.

Following a rigorous independent assessment of the business, Well Met achieved the Gold standard once again by displaying excellence across a number of areas including venue location, meeting room facilities, the on-site catering offering and evidencing a strong emphasis on sustainability.

AIM at Gold level is the highest accreditation level of the industry’s national standard and examines both the customer journey and business processes of an applicant venue. A number of criteria must be met and evidenced both at application stage and on the assessment day: researching and monitoring customer needs, creating the customer environment, service delivery and customer service. In addition, business procedures and planning are examined, whilst businesses must also ensure that they are taking steps to continuous improvement, assuring customers that venues will deliver a promise of exceptional standards.

Cloth Hall Court was regarded by the assessor as an ‘excellent venue with well trained, well informed and enthusiastic staff’ along with evidence of ‘good practice throughout the business and a strong desire to offer the best facilities in the city.’

Clare Vidler, Conference Manager at Well Met commented: “The AIM Higher process is certainly challenging, but the quality mark is unmatched in the industry and achieving Gold for the third time is a really outstanding achievement for Cloth Hall Court. We are only into our first year at Cloth Hall Court and have worked tirelessly to ensure that our standards are consistently high across the board. This is particularly true of the Well Met team who show endless enthusiasm in providing a service which exceeds our customer’s expectations.”